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Channel Letters

Custom Channel Letters Southaven, MS

Channel letter signs are the perfect storefront sign for your business if you are looking to make a bold statement that catches eyes and mesmerizes. They are made from sturdy, durable materials and come complete with LED lights; no matter what time of day it is, you can be sure that your sign is attracting attention. Think about it: if you have an LED channel letter sign at your business, and your competitors do not, you are making more impressions after dark. It is impossible to miss!

 At Sign Engine Ears, we engineer signage for businesses with a focus on converting passersby into potential customers. We have helped many businesses in Southaven & Horn Lake and through our experience, we know what works and what doesn’t. Don’t work with a sign company you can’t trust: do your business justice and work with Sign Engine Ears.

Let’s discuss how effective this type of signage can be for your business.


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What Are Channel Letters?

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Channel letters are freestanding 3D letters that create a sign when they are put together. One of the best uses of channel letters is as a storefront sign .They are made from sturdy, durable materials, such as aluminum, acrylic, and metal. Given they are used as outdoor sign letters more often than indoor, channel letters help businesses effortlessly stand out at any time of the day.     

Storefront channel letters add a dimensional element to your signage. People are naturally attracted to signage that pops out: it is more visually appealing. Along with having a clear message and a beautiful design, you can capture attention. It allows you to create a longer-lasting impression.

Custom Channel Letter Signs

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The more substance your signage has, the more people will remember it. With channel letters, you already get the added benefits of:

You know those signs that light up at night and catch your eye, even from a distance? That’s the magic of channel letter signs! They act as your business’s own spotlight. With LED lights inside, these signs stay bright and visible, making sure your message is clearly conveyed.

  • An enticing dimensional aspect.

Channel letter signs pop out and grab your attention with their 3D look. The raised letters create shadows that add depth and make the sign stand out even more. This extra dimension makes channel letter signs more attention grabbing and memorable than two-dimensional signs, leaving a lasting impression on anyone who sees them.

  • Fun signage that children love.

Ever notice how kids can’t help but be drawn to those cool signs that extend out from the wall? With their 3D shapes and colorful lights, channel letter signs are like magnets for little ones. Kids are drawn to all the excitement and illumination, as it sparks their imagination!

If your business is all about family fun or caters to kids, choosing channel letter signs can create a playful atmosphere that kids will remember!

  • Long-lasting durability.

Channel letter signs are built from tough materials like aluminum, acrylic, and metal, making them long-lasting and weather resistant. This durability ensures they remain visually appealing and functional, reducing the need for frequent repairs or replacement signage.

  • Energy efficiency for cost savings

LED lighting in channel letter signs is energy-efficient, using much less power than traditional light bulbs. Bright, uniform illumination with lower energy costs leads to long-term savings and more sustainable signage for your business.

  • Customization to enhance brand identity

Channel letter signs can be fully customized with various fonts, sizes, colors, and lighting effects to reflect your business’s brand. Help your business stand out from its competitors, draw attention from your target audience, strengthen its brand recognition, and create a memorable visual identity for customers.

Customizing storefront sign is a great way to flex your creative muscles and showcase the passion you have for your business. Adding a customized touch is risky if done with an inexperienced team, but can work out amazingly when done properly. 

Types of Channel Letters

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There are 4 different types of channel letters, all of which light up in different ways to create a different effect.

  • Front-lit Channel Letters

Front-lit channel letters are where the lighting is shone on the letter from the front. This signage is ideal for retail stores, restaurants, shopping centers, healthcare providers, or other businesses looking for a classic style and uniformity. 

  • Halo-lit Channel Letters

Halo-lit channel letters (or reverse channel letters, as they are also called) are where the lighting hits the letters from behind, creating a halo effect. It is a warm, inviting look that store owners love. With a visually striking option that adds depth and dimension to your signage, this inviting look is often chosen by corporate offices, luxury brands, hospitality businesses, art galleries, and more. 

  • Front and Backlit Channel Letters

Front and back-lit letters are lit from both directions and open-face channel letters are the most unique. This is where the lighting is installed in the letters themselves and the light shines out from the face of the letters, offering the best of both worlds. It ensures maximum visibility and impact, making it an excellent choice for entertainment venues, auto dealerships, and large retail industries. This also looks great as a marquee sign for a show.

  • Open Face Channel Letters

Open Face Channel Letters have no front cover; they integrate the light within the letters and emit it outward from the letter faces. This style creates a bold and artistic look, which is ideal for bars, cafes, theatres, and antique shops.  

As a business owner, we understand it can be hard to decide which option is right for you. That’s why we are here to help! We can show you all four options and we will review them for the context of your industry, business needs, and installation location to figure out which is the best for your business in Southaven, MS, or surrounding areas.


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Your Backlit Channel Sign Manufacturer in Southaven, TN

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If you are a business owner in Southaven or Horn Lake, looking for channel letters near you, send us a message. We start with a consultation where we discuss the cost of channel letters after hearing all about your project, and then you can decide if they are right for your business: no pressure and no obligation.

Our expert team handles the manufacturing process and installation of your new signage, ensuring it meets all regulatory requirements and achieves maximum visibility. Trust Sign Engine Ears to enhance your business presence with expertly designed custom channel letter signs. 

Give us a call today to book your consultation.

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Channel letters are typically used by businesses as storefront signs. Illuminated channel letters are fantastic for ensuring your storefront is always visible. Another way to use channel letters is to have them installed atop another form of signage, such as a monument sign or pylon sign.

The logo for your business can be integrated into the design for a channel letter sign. Channel letters can also be shaped in a way that positions them around your logo to create a unique storefront sign. You can even include a three-dimensional logo beside, between, underneath, or above the letters for a more sleek design.

Channel letters are typically mounted to a wall via a raceway or a wireway. They can also be directly mounted to a surface, such as a pylon sign, monument sign, or directly to your building’s facade. This flush mount gives them a clean look, which works well on your building’s storefront sign or inside your lobby.

In general, well-built channel letters should last for many years with proper maintenance. However, the exact lifespan depends on many factors, including the quality of the materials used, the size of the letters, what type of weather and other environmental factors they are subject to, the complexity of the design, and whether they are installed properly.

Channel letters are formed from shaped sheet metal, typically aluminum or steel, and have a sturdy translucent acrylic face that allows your sign front to be illuminated. They also have an electrical illumination system and often come with a mounting device, such as a raceway or a wireway.

Reverse channel letters, also called backlit channel letters or halo-lit channel letters, are letters that are lit up from behind. This creates a halo-like effect that is warm and inviting. The only difference between reverse channel letters and regular channel letters is the angle at which the lights illuminate them.

Flush mount channel letters are letters that are directly attached to a building’s exterior. This signage is trending for many businesses, as it offers a modern look. There are limitations on what angle you can light up your letters since they cannot be lit from behind. The lighting typically emanates from inside the letters.

The lights are usually installed via a wiring system called a raceway or a wireway, but there are other methods, depending on what type of channel letters you want. Open-face channel letters, for example, have LED lights installed within the letters, which requires a different manufacturing process.

There are several different ways you can mount your channel letters, including using a raceway or a wireway. Flush mounting options are also available. Channel letters can be mounted atop other forms of signage, such as a monument sign or a pylon sign to create a truly unique visual experience.

This depends on many factors, including what type of mounting method we have to use, how big the channel letters are, where you want to install them, and what wiring method is involved in hooking up the lighting system. For more information on the cost of installing channel letters, book a consultation with one of our team members today.